Jessica has been such a great help in partnering with the DC Green Wedding Consortium, I thought it would be perfect to do a Vendor Spotlight about her!  We just saw each other at the holiday party this week, where she captured the $50,000 green wedding giveaway winning couple live as I announced their names!  I thought I would take a few moments and ask her some questions that many of my clients want to know when it comes to videography.

jessica-pi-productions

What are you doing to make a difference as a green videographer?

My primary approach to greening my business revolves around recycling.  Obviously, everyone knows to recycle cans and bottles.  However, with running a technology business, there’s a lot more one can do in the way of recycling.  We buy recycled products whenever possible.  We use renewable products whenever possible – in our case rechargeable batteries and refillable toner cartridges for the laser printer.  And then we recycle everything – after we have gotten the maximum amount of use out of it – paper, labels, batteries, lights, computer parts, broken equipment, etc.  All of those products that have exhausted their usability, get taken to the local recycling center.

What do you want couples to know about you?

I guess what I most want couples to know about me, personally, is that I produce wedding videos because I love it.  I really do care about each couple I work with and want them to have the best video possible, whether I or one of my associates is the videographer.  I tell my friends all the time how I just cried watching that last wedding video we sent out the door, and they tease me because it’s not even my wedding.  But every video for me is so personal.  I want every couple to take their video home and cry and watch it again with family and laugh and cry again and watch it again with friends and have them laugh and cry.  It’s not a product, to me, because I know it’s not just a product to each couple I work with – it’s a memory and a story, their story.

What should couples know about videography?

What I would like people to know about video is that it is as much an art form as photography.  I have a Bachelor of Fine Arts in Film and Video Production.  I studied lighting, sound, editing, mise en scene, and storytelling at NYU.  I know how to get the best sound out of the ceremony, where to be to capture the most out of a live event using natural light to highlight the bride and groom.  I put a lot of thought and energy into framing each moving image – from the first frame through the pan or tilt or zoom to the last frame of the shot.  In editing, I make conscious choices about when and where to use slow motion, fast motion, sepia, or black and white, and how to cut to the music or through the ceremony to show off each couple’s personal style.  All of my associates studied film and video production and understand not only the technical side of a production, but also the art that goes into each wedding video.

We love Jessica!  Be sure to check out Jessica’s website by clicking here!